I help businesses sense-check and enhance AI copy, ensuring it aligns with brand guidelines, resonates with customers and meets the standards expected of premium brands. This includes refining tone of voice, improving clarity and structure, and maintaining consistency across large-scale content outputs.

I support clients with:

– Content quality assurance (QA) across product, web and marketing copy

– Brand voice development, alignment and consistency checks

– Copy editing and structural refinement of human and AI-generated content

– AI content sense-checking and optimisation for clarity, accuracy and tone

– Editorial governance and scalable content quality processes for teams

I am currently available for consultancy projects, ongoing content quality support and freelance collaborations.

I have written, edited and refined copy for a vast range of brands across the fashion, beauty and lifestyle sectors over the last 13 years. Here are a few of them:

In 2013, I co-founded Siblinc Ltd, a specialist product copywriting agency supporting leading fashion, beauty, lifestyle and hospitality brands.

Over the past decade, my focus has been on content quality assurance, editorial review and brand voice management. I have overseen the review and refinement of product descriptions, marketing assets and digital content, helping ensure every piece is accurate, consistent and aligned with each client’s brand guidelines.

Throughout my career, I have worked with global brands including HUGO BOSS, AccorHotels, Kurt Geiger, Moss Bros and Boohoo, collaborating with copywriters, content teams and e-commerce managers to maintain high editorial standards across multiple channels.

As AI becomes an increasingly important part of content creation, my expertise has evolved to include AI copy review and editorial quality assurance. I help businesses evaluate AI-generated content, checking for accuracy, consistency, tone of voice, clarity and factual reliability. I combine the efficiency of AI with the judgement and attention to detail that only an experienced editor can provide.

Today, I work with brands, agencies and marketing teams to ensure any AI-generated copy or human-written content is polished and on-brand.

If you’re looking for an experienced editorial partner to strengthen your content quality and AI publishing workflow, I’d love to hear about your project.

Editorial Quality Assurance for Content Teams

I help brands ensure their content is accurate, consistent and ready to publish, whether it’s written by in-house teams, freelancers or AI tools.

My role is to act as an experienced editorial layer between content creation and publication, making sure everything your audience sees reflects your brand at its best.

AI Content Review

AI-generated content can be fast but it isn’t always accurate, consistent or brand-ready.

I review AI-written copy to ensure it sounds natural and human, is factually accurate and aligns with your brand voice.

Copy Editing & Editorial QA

For human-written content, I provide detailed editorial review to elevate quality and consistency.

This includes:

– Grammar, clarity and readability improvements
– Tone of voice alignment
– Structural refinement
– Consistency across campaigns and channels
– Customer-focused language improvements

Product Content QA

I ensure your product content is clear and accurate, consistent across ranges and categories and optimised for customer understanding.

My services are ideal for:

– Ecommerce and retail brands
– Fashion, beauty and lifestyle companies
– Marketing, content and translation teams
– Agencies managing large content volumes
– Brands using AI to generate copy

Let’s Work Together

If you need a reliable editorial partner to improve content quality, support your team or review AI-generated copy, I’d love to hear from you.

Get in touch to discuss your project or ongoing support needs.